Murray Newlands Interviews Intela’s Jennifer Mansfield

Intela’s Director of Business Development, Jennifer Mansfield, enlightened Murray Newlands and his blog with some insight to what we do and who we are…  Check it out!

My name is Scott Berke and I became a member of the Intela production team at the end of August 2009. After graduating from the University of Connecticut with a Sociology degree, I decided to wander the country for a few months before stumbling upon Boulder, Colorado, the town that I now call home. Don’t let my degree in Sociology, relaxed demeanor and free spirit fool you; I come strapped with a technical skill set that has enabled me to dive right into the, sometimes chaotic, world of production here at Intela.

Prior to working for Intela, I spent a few years doing basic technical and desk side support followed by a year of developing and implementing accounting software used in manufacturing facilities.  These past experiences enabled me to quickly pick up and understand the exciting world of pixel tracking while putting my prior experience in web design to good use.  My main responsibility here at Intela is to ensure that our campaigns are tracking properly by implementing and testing tracking pixels.  I also work to ensure that emails, banners and other creative advertising material is properly placed for each campaign that we run while at the same time working closely with the sales team to ensure that updates to existing campaigns are accurately implemented.

The entire Intela family has been extremely welcoming during these first few months while at the same time providing me with daily challenges that have helped to keep my extremely active mind busy and constantly learning. I look forward the challenges that await me in this position as well as helping contribute to the continued success that Intela has experienced.

By: Scott Berke, Production Analyst

By accepting my friend request, you’re opting in to the Jay Andrews Ad Network.  You are agreeing to view the advertisements that JAAN runs including, but not limited to, event promotion, website/blog promotion, celebrity gossip column promotion, and messages from JAAN’s sponsors.  You may only unsubscribe from this feed by removing Jay Andrews from your friends list.

Isn’t this basically what social media has boiled down to?  When Facebook calls the main page the “News Feed” it is really saying “Stuff your opted-in friends want you to see”.  I, for example, shamelessly publish my blog stories to my news feed in a quest for more readers (and more ad revenue).  I promote my puppy in the Cutest Dog Competition and try to convince friends to vote for her (for my own financial gains).  I organized a college football tailgate event (resulting in a net yield of 68 beers more than I started with).

So really we’re all social media advertisers.  We advertise our businesses and websites, our feelings and interests.  We advertise ourselves in a newspaper classified-type way and through voyeuristic photo albums.  I’m a single male, age 24 looking for friendship, networking, dating, and “whatever I can get”.  Our friends are just the people who are willing to subscribe to our ad feed.  They like me, so they put up with reading my banter… suckers.

My opt-in network is smaller than that of an affiliate marketing company, but I don’t pay anything for my traffic.  My revenue is 100% profit and I can work odd hours.  But where do I cross the line from friendly updates to creepy Facebook pusher?  If I linked an Acai diet offer to my feed, would anyone click on it?  Would anyone purchase it?  Would there be consumer backlash?  My guess is no, no, and probably some quizzical comments on that post.  But if the product is my own, my network of friends will click.  If someone can figure out how to harness that aspect of social media with profitable offers, then they’re on to something!