Since the launch of its new Email Analytics tool, litmus has been collecting various stats around recipients behavior. For the first time since the service started, they have published some really interesting stats.
The main lesson to learn is that making a good first impression on the internet is even harder than most people think.
Indeed, their analysis based on a panel of 4 million opens, reveals that an astonishing 51% of users delete a message within two seconds of opening it. Of course the study is based solely on users who opened the emails. http://litmusapp.com/blog/
The key figures, for me at least, are as follows:
1. On average, 51.1% of readers spend less than 2 seconds looking at an email
2. In the best>
Why expand into Europe?
Open any newspaper and you are faced with predictable doom and gloom when it comes to the financial outlook in Europe.
Financial markets are dropping, the Euro is facing a four year low against the dollar and fears of a double-dip recession are widespread.
With countries like Spain (the 9th largest economy in the world), experiencing close to 20% unemployment, Europe seems an unlikely place for businesses to expand into.
However, Intela, a global performance marketing company with offices in the US and a European headquarters in London is doing just that, and growing its market share aggressively.
Intela has three main revenue streams: Lead Generation, Email Marketing and its own Publisher Platform. All of these channels are purely online (allowing>
Who doesn’t like giving their opinion? Especially when it comes to predicting the winner of a major sporting event to possibly win £15,000! Luckily for everyone, Intela built an EXCLUSIVE site to satisfy this need to speak your mind… about the World Cup. Choose the correct predictions for how England will prevail through the games and win the prize! Packed full of fun and exciting questions, this is the perfect game for any football fan.
Get more details from your affiliate manager today!
The Bingo Summit 2010 will be taking place at Victoria London 8 – 9 June. CEO, Jim Mansfield, UK Sales Director, Luke Pursey and Head of Partnerships, Diana Herriott will be in attendance and welcome the opportunity to meet with anyone who is interested in learning more about our bingo portal, Moneyball Bingo.
Since it’s launch in late January, 2010, Moneyball Bingo has already developed a loyal base of more than 30,000 active members.
As a leader in performance marketing, Intela knows what it takes to make a site work, and Moneyball is no exception. By positioning Moneyball as a portal for consumers to visit to learn more about elite promotions and the best bingo>
Intela is excited to announce our European Email Delivery Manager, Martin Ebongue, who regularly writes for our blog, has been published on the IAB UK site! He’s brought much insight to our team and we’re thrilled to have him on board. Check out his article!
As a user, it is sometimes difficult to tell the difference between several different solutions and understand what feature could be most useful for you as a business. Indeed, there are several solutions available out there, and depending on your business needs, some solutions might be more fitting than others.
Intela has been looking into two solutions: Litmus and Return Path, and has decided to share its impressions to help others make a decision on which solution would best suit them. This comparison is purely descriptive and totally unbiased. The aim is to describe the functionalities of each product and not to promote one over the other.
There are, of course, similarities between the products but both different functionalities that make them>
Many thanks to all those who helped make the A4U Expo Europe in Munich last week such a success. The Expo brings together the main affiliate marketing specialists from across Europe and the USA. It was an excellent opportunity for our team to demonstrate Intela’s latest thoughts and strategies as well as sharing ideas on trends and opportunities with the rest of the community. A number of potential business opportunities were generated having met a number of new clients and various industry operators.
Jim Mansfield, Intela’s CEO, presented on a speaker panel with James Little of Affiliate Future on the second day of the event. The topic of discussion was Effective European Performance Based Marketing for Affiliates. The panel covered a>
A good piece on Boulder was published in the New York Times today. While Intela is focused in the UK and Europe, we were founded in Boulder a little over four years ago and all our technology and 40 of our employees are still in Boulder. Also following a $7.25 million investment, we are further expanding our technology team in Boulder and our sales team in London.
In the four years Intela has been based in Boulder, we have witnessed Boulder become a hotbed for technology companies and we have benefited in finding talented engineers and analysts that have built our lead and email platforms that make us industry leaders for both.
We are always looking for top engineers and>
There are important changes occurring at Gmail that will affect all senders trying to reach their subscribers at that domain.
Google finally won a law suit in the UK allowing them to use the brand Gmail there. Previously, because of trademark disputes, Google was unable to use the brand Gmail in England. As a result, all Gmail users in the UK had googlemail.com addresses instead of the well known Gmail.com used in all other countries since 2007.
· How do these changes impact marketers?
From now on, every new subscriber in the UK will be granted a Gmail.com instead of the previously used googlemail.com. All possessors of googlemail.com addresses will have the option to upgrade their account in order to obtain a Gmail.com>
Do you monitor abandoned shopping carts?
Abandoned shopping carts are disregarded by several email marketers even though they are an obvious sign of interest from the user. By disregarding abandoned shopping carts, these marketers miss out on huge business opportunities and hence fail to maximize their ROI (Return on Investment).
Data mining, web analytics combined with an effective email strategy, can turn these potential customers into real customers and generate huge revenue for your company.
The main challenges for implementing such tools are, of course, the availability of the company resources and the effective integration between the different platforms used by the company.
Some companies are not willing or simply unable to make such investments for shopping carts and often don’t realize its relevance>
